Tag: programmatic buying

  The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the ...

The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...

South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to ...

Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation ...

Everyone is talking about programmatic buying and selling as the future of advertising – online at least – but is ...

If something in media can be automated, chances are it will be. In the early days of RTB (real time ...