The year that was in public relations and what to expect for 2022
Covid-19 disrupted many industries and public relations (PR) was no exception. It is great to see the optimism in the ...
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Tag: public relations
But is it greenvertising? The impact of marketing and advertising on the environment
It’s all good and well that the products we sell are environmentally friendly and manufactured in an eco-conscious manner and ...
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SA PR guru’s top three tips for repairing damaged brands
We all know the adage that bad news travels fast. But in today’s digital era, bad news travels at lightning ...
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Media measurement and AVE values: here’s why it’s still a thing
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you ...
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Lean in to positive change in PR industry
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...
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How to market meat-free to meat-eaters
With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this ...
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