Change the conversation: What PR needs to do now
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of ...
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Tag: public relations
PR’s perfect new pitch
As the line between advertorial, editorial and native becomes ever more blurred on the information superhighway, agencies are being called ...
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Quality of training: A threat to the PR industry?
OPINION: Judging by the number of CVs that come through my mailbox daily it seems as if studying public relations ...
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Why native advertising should sit with your PR agency
There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason ...
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Brand Beckham will weather the email storm
If nothing else, the David Beckham email scandal has provided some welcome respite from the apparently perpetual news agenda of ...
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Get on course to a blockbuster career in advertising and PR
CYBERTORIAL* The Cannes Lions is one of the biggest and most glamorous annual international advertising festivals in the world. In ...
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