How is your brand’s story evolving in the digital realm?
Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel that drives ...
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Tag: reach
Digital and TV advertising: The lift is real
With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, ...
Read moreWe’ve done it! Now OMC can give accurate performances for digital OOH campaigns
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...
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Television is not dead in the age of digital
As a stand-alone, television wins the argument for reach and efficiency – retaining its status as the most consistently robust ...
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Reaching radio stations across South Africa with non-traditional advertising
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies ...
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How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
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