Back to basics: Reach matters!
One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly ...
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Tag: reach
Rocking the rank space
Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. ...
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Numbers by accountability: Adding up reach, frequency and time spent
Reach, frequency and time-spent are terms that are frequently bandied about at media agencies. Working out engagement efficiency formulas allows ...
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Why TV advertising sucks less than digital
OPINION: Duncan Southgate, our Global Brand Director for all things Digital at Millward Brown, thinks I spend far too much time ...
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The reach from ‘new media’ to ‘now media’
In June 2007 I wrote an article based on separating the wheat from the chaff regarding the ‘new media’ that, ...
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The bold, and beautiful, art (or science?) of TV buying
My rare sorties into the realm of watching TV soapies have lead me to conclude that nothing really happens and ...
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