For every online reader to a newspaper, there are still 4.5 readers of the print-paper copy. For magazines that ratio slips to 2.8 print readers per online readers. Read more
It is no good only asking newspaper readers what they want to read, but more importantly, why they don’t read newspapers anymore. Read more
It is only in the realm of the longer-term that reader interests and shareholder interests align. It is there we must direct our strategic thinking and focus. Read more
Readership research is in a period of disruption and will continue its road to transformation in 2020 with the role of measurement councils evolving. Read more
Promoting literacy in children is key to developing future readers of newspapers and magazines. But reading for adults, and adult literacy, is equally important. Read more
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing confidence. Read more
