readers | The Media Online

The Lockdown Chronicles #19: Lizard Slayer and the path less-travelled

Posted By: Gordon Mulleron: April 14, 2020In: Opinion

For every online reader to a newspaper, there are still 4.5 readers of the print-paper copy. For magazines that ratio slips to 2.8 print readers per online readers. Read more

Our newspapers are humourless because readers are fibbers

Posted By: Chris Moerdykon: February 20, 2020In: Opinion

It is no good only asking newspaper readers what they want to read, but more importantly, why they don’t read newspapers anymore. Read more

Five reasons the news business is struggling

Posted By: Styli Charalambouson: February 20, 2020In: Media business

It is only in the realm of the longer-term that reader interests and shareholder interests align. It is there we must direct our strategic thinking and focus. Read more

Readers at the heart of business strategy and four other publishing trends for 2020

Posted By: TMO Contributoron: January 14, 2020In: Publishing

Readership research is in a period of disruption and will continue its road to transformation in 2020 with the role of measurement councils evolving. Read more

The five books that have inspired me

Posted By: Josephine Buyson: November 01, 2019In: Publishing

Promoting literacy in children is key to developing future readers of newspapers and magazines. But reading for adults, and adult literacy, is equally important. Read more

Rising reader revenues reinforce need for trusted, quality content

Posted By: Tebogo Gantsaon: August 12, 2019In: Press

While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing confidence. Read more