Using multi-touch attribution to drive marketing effectiveness
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.
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Tag: research
World of Media: Winners of Novartis’ global media review, CBS/Viacom merger sets off alarm bells, Condé Nast restructures its operations, pastor eyes $100mn global media platform
The Media Online's weekly wrap of need-to-know global media news.
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Companies promoting causes can be accused of ‘wokewashing’, in it for good PR
Brands connecting with social issues can be a win-win: Consumers become aware of important social issues that may lack media ...
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New media is misrepresenting women in Africa: What feminists can do
New media has turned out to be just like old, conventional media. It emphasises gender norms and portrays women as ...
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Media can no longer be looked at in silos, take a holistic approach
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
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Primedia Broadcasting and RMS Media: proud sponsors of the MOST Awards
Proud sponsors continue to come on board for the 2019 edition of the MOST Awards, with Primedia Broadcasting and RMS ...
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