How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
Read more
Tag: research
Digital and mobile remain on the rise, convergence is key
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways.
Read more
Buyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important
Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently.
Read more
Nielsen launches new Smartstore offering in South Africa
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience.
Read more
More wine than beer, but fruit juice is king: What Hubble has learned about Uber passengers
With over 700 screens in Ubers across SA, Hubble has crunched the data to find out what Uber passengers want, ...
Read more
Rami Chuene: The jazz queen of SABC radio
Rami Chuene said yes straight away when the SABC approached her to present a jazz show on their radio station, ...
Read more
