Tag: ROI

The good news is that in this brave new digital world, where everyone can now be a broadcaster and media ...

In a world where traditional advertising is at once disliked and in some cases being phased out, how is it ...

Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, ...

Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't ...

Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, ...

With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...