Twitch thinking: Real-time and tactical
The human body is an amazing place to be. Physiology aside, the most remarkable thing about our co-ordinated mass of flesh and ...
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Tag: social media
The social phenomenon that is Black Twitter
Understanding this growing and influential virtual community, that is Black Twitter, presents a unique opportunity for brands in South Africa ...
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Five ways to win with social media strategy
There is no correct way to ensure your brand engages successfully with consumers on social media. However, as with most ...
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Social media teaches us not to believe everything we read in the newspapers
OPINION: There’s this old saying that has been around for ages, “Don’t believe what you read in the newspapers”. I ...
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Taking the conversation out of boardrooms and back to the people
The power of social media was demonstrated by the ticker-board at the launch of the Electoral Commission Results Centre. In ...
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Gripes of wrath: Spiky consumers and negative online reviews challenge companies
Reviews, recommendations and opinions are reassuring when you navigate the internet looking for a product, a place to eat or ...
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