Tag: storytelling

The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they ...

Could 2014 see the demise of “traditional publishing” and the rise of the era of story telling? The long-pending demise ...

We make sense of life by telling stories. We tell our children stories so that they can better understand the ...

Ogilvy Johannesburg’s Michelle McKenna, Taryn Scher and Philippa Heal have emerged as the Middle East and Africa brand category winners ...