Tag: The MediaShop

Let’s take stock. In the world of advertising, where does Television currently sit? As of today its role remains massive ...

The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology ...

When the MOST Awards were launched five years ago, digital was but a blip on the media landscape. This year, ...

With 128% mobile penetration in South Africa, there are more active SIM cards than there are people in this country. ...

OK, so let’s kick off by defining sponsorships… Sponsorship is the support of an event, activity, person, or organisation through ...

Our industry as a whole ignores what it doesn’t know. This is a fact. “I have never listened to RSG. ...