The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted ...
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Tag: theSalt
Beating the odds and flying off-shore
Right off the bat of the Springbok’s historic fourth Rugby World Cup victory in October, Nike beat all brands to ...
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A new ‘Jobb’n’ platform in town
Jobb’n opens up the talent access economy by making vetted, brand-aligned individuals and location-based resources available to businesses without having ...
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Five reasons why nano-influencers are the key to social media success
The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction ...
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The real shift in influencer marketing
Influencer marketing has become one of the most frequently discussed topics in boardrooms today.
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I’ll have what they’re having… word of mouth marketing has changed its gameplan, but not its clout
With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer ...
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