Fragmentation: Ad world’s future based on audience, not content
Content may be king, but the future of media buying in a digital world will be based on audience, not ...
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Tag: TV
Will traditional TV be a quaint relic of a bygone age?
Television is in a state of flux thanks to the digital onslaught. Is online a positive force or the worst ...
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MIW: The good, the bad and the downright ugly
The MediaShop looks at some highlights from Mike Leahy’s January 2013 – March 2013 Inflation Watch. (All figures are 2013 Jan ...
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No, Henry, TV is not going the way of newspapers
The television industry is undoubtedly facing a lot of disruption and uncertainty in its future, but it’s nowhere close to ...
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Key to web advertising’s future: comparability to TV ads
TV advertising is not going away, and much of the future success of web and digital advertising will be determined ...
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