The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry.
Loeries finalists revealed
With the Loeries set for Cape Town this week, the finalists have been revealed. For the full list, click here. Loeries Creative Week kicked off on Monday, with a host of masterclasses from the Red & Yellow Creative School of Business to DStv’s International Seminar of Creativity. All the info is here.
Nkgabiseng Motau announced as jury president for the 2022 Pendoring Awards
Nkgabiseng Motau, one of South Africa’s brightest and most respected creative talents, has been named jury president for the 2022 Pendoring Awards. Motau, CCO and founding partner at Think Creative Africa, will head up another strong jury line-up that will judge the use of South Africa’s indigenous languages across the creative spectrum.
The Pendoring Awards celebrate the uniqueness, creativity and diversity in South Africa’s 10 indigenous languages. The Awards seek to recognise how the rich history and strength of the country’s indigneous languages are used to connect with a wider South African audience through marketing, advertising and communications.
No stranger to the Pendorings, Motau holds a gold Pendoring and has judged multiple rounds of the Awards. Motau is also regarded as a seasoned and valued juror globally, having been chosen to be part of juries for Cannes Lions 2021 and the Ad Stars awards in South Korea last year. In an interview last year she said she believes the “diverse nature of our country brings a unique perspective and cultural sensitivity. We are able to tap into so many versions of reality, drawing on our history and our presence to create work that is really universal.”
“The jury for every Pendoring Awards has been full of exceptionally gifted and dedicated professionals, and this year not only stays true to our desire to have the best judge the best, but has draws from a wide range of expertise across the creative community,” said Eben Keun, Pendoring General Manager.
This year’s Pendoring campaign encourages entrants to Let Your Language Loose calling on South Africans to set their mother tongues free on the creative world instead of hiding them behind a second or third language. The deadline for entries has been extended to 30 September.
Go to www.pendoring.co.za for details on how to enter and more news on the awards. You can also like the Pendoring Facebook page (@PendoringAwards), or follow @Pendoring_ on Twitter or Instagram: pendoring_za.
HaveYouHeard Group wins at New Generation Awards 2022
inBroadcasting and Brand Inc., two of the agencies within the HaveYouHeard Group of innovative and specialist creative communications businesses, have taken home metal from the 2022 New Generation Awards.
Honouring effective and creative campaigns in social and digital media since 2018, the New Generation Awards announced its 2022 accolades at a gala event in Johannesburg, which was – appropriately – also live-streamed on YouTube.
inBroadcasting, the agency revolutionising broadcasting in Africa, won Gold in the Best Use of Technical Innovation by an Agency category for its work for Sportscene. This included developing a retail radio for the brand which has had amazing results in terms of audience growth and listener affinity.
The creative sponsorship agency from the HaveYouHeard Group, Brand Inc. was awarded Silver in the Most Viral Campaign category for its Thumbderdome campaign for The Toyota Gaming Engine’s FIFA 22 tournament.
“It’s always fantastic to see your work recognised by industry peers,” said HaveYouHeard group executive creative director Dan Berkowitz. “We’re particularly proud of these wins because they are a great demonstration of the breadth of our offering as a group and also representative of our approach to creating innovative solutions steeped in insights that stand apart from what’s out there in the category.”
The campaign for The Toyota Gaming Engine ignited a spat between Jason Goliath and Kwesta that culminated in a feud-settling exhibition match hosted at the TTGE ‘Thumbderdome’ in front of a stadium crowd of cheering thumbs. This featured a live half-time performance from Kwesta’s own thumb and backing band ‘The Cuticles’, with thumbentary by local shoutcaster Sam ‘Tech Girl’ Wright and comedian Glen Biederman-Pam’s thumb.
Cape Town Tourism’s Find Your Freedom wins big at Supersonic New Generation Awards
In a fitting end to Tourism Month, Cape Town Tourism’s first-of-its-kind, immersive game-style platform, Find Your Freedom, scooped up four awards at the 10th annual Supersonic New Generation Awards last night.
The Social and Digital Awards saw Find Your Freedom walk away with:
- Bronze for Most Viral Campaign
- Bronze for Most Innovative Gamification Campaign
- Bronze for Best Use of Technical Innovation
- Bronze for Best Revenue Generating Marketing campaign or Event
Find Your Freedom is a landmark initiative that uses a choice-driven interface and game-style graphics to empower visitors from key source markets to find their freedom in the Mother City. It’s a pioneering, first-of-its-kind use of an interactive interface to enable people to choose their ultimate Cape Town adventure.
Leigh Dawber, chief marketing officer at Cape Town Tourism, said Find Your Freedom, launched earlier this year, was inspired by interactive experiences like Bear Grylls’ You vs Wild and the Black Mirror movie Bandersnatch. “We applied this approach to our campaign giving users the freedom to virtually explore Cape Town in a way that excites them. The afro-futuristic overlay creates cultural immersion whilst still being grounded in marketing our real-world local businesses.”
Dawber adds, “Gamification and virtually driven experiences are something that millennials intrinsically understand. They offer an escape from the everyday world, as does travel, both appealing to the desire for independence and exploration.”
With the Supersonic New Generation Awards being the biggest independent social and digital media awards on the South African calendar, this is yet another fantastic recognition of the beautiful Mother City and her people.
Design with a ‘Story of Place’ wins BRAVO a Pentaward
BRAVO Design is casting the spotlight on local packaging design – and receiving standing ovations in turn. This Cape Town-based agency has just been announced the recipient of a Pentaward for its design and packaging aesthetic delivered for Cape Saint Blaize Distillery, a gin and white spirit producer situated in Mossel Bay along South Africa’s picturesque Garden Route.
Founded in 2007, the Pentawards has been recognising global excellence in packaging design through its annual competition. This competition draws in excess of 20 000 entries from over 64 countries globally. BRAVO is therefore exceptionally proud to have its design for Cape Saint Blaize recognised among this global community with a Bronze Award in the category for Beverages (Clear Spirits).
“It is an incredible honour to stand alongside international agencies. To receive acknowledgement among them is a great feeling. This achievement certaintly is a further boost for the creative team,” said John Nicolson, who was the lead creative on the Cape Saint Blaize project.
Nicolson said the appeal of the design boils down to its very strong storytelling element: “People are intrigued by the design and imagine what it would feel like in their hands – so there is an immediate, tactile engagement. This tactile element leads them to the brand’s ‘Story of Place’. This ‘pause and ponder’ effect is becoming increasingly important in design, and the success with Cape Saint Blaize indicates that we got it right in this department.”
Bateleur wins research and development acquisition international award
Market research provider, Bateleur Brand Planning, has been recognised as the winner of the inaugural Research and Development Awards by Acquisition International, a leading B2B publication.
Acquisition International launched the Research and Development Awards to acknowledge the work that goes into an often-overlooked industry. Many of the extraordinary advancements the public is exposed to are due to the team’s incredible efforts that worked tirelessly to bring a vision to reality.
The awards committee expressed, “We’ve seen greater importance for this sector over the past 18-24 months with the global pandemic constantly evolving. Due to Covid-19, the significance of research and development in making a positive change to global markets has been emphasised. Utilising insights and information to determine how consumer needs and desires have changed, research and development help to bring consumer expectations into a reality.”
Marketing director of Bateleur brand planning, Kim-Lee de Vries, shared that these awards showcase the importance of innovation, creativity, and future thinking to the greater business landscape. She added, “Our team is pleased to be acknowledged as we value being considered amongst the best of the best. We offer bespoke solutions that solve the problem at hand and pride ourselves on using a range of traditional and futuristic research methodologies.
Acquisition International has been running for nine years and has grown to a circulation of 108,000 readers in over 170 countries.
