Communications
Ford Kuga mess vs PwC Oscars apology: On brand and reputation
Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga...
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Ford still can repair its brand in South Africa but it needs to act quickly
There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model’s propensity...
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Brand Beckham will weather the email storm
If nothing else, the David Beckham email scandal has provided some welcome respite from the apparently perpetual news agenda of...
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Responsible marketing 2017: Doing good business while doing good
Technological innovation is enabling the growth of corporate citizenship and we’re noticing marketing trends encouraging (sometimes forcing) brands to become...
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Ford South Africa failed to protect its reputation. What it should have done
Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some...
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Fairey’s inauguration posters may define political art in Trump era
The American street artist Shepard Fairey created a poster for Barack Obama’s presidential election campaign. It was 2008 and the...
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