Agencies

I’m getting really tired of reading about how Millennials are the enemy. It’s not said in so many words, but...

Media agency heads, almost to a man (and woman), believe the sector has to transform at the top. They also...

Words… words … words ... When I speak to clients, I hear many different interpretations of what “digital transformation” is,...

The Independent Agency Search and Selection company (IAS) recently held one of its series of master classes. Marketers from some...

The world of who buys and who sells media and marketing services is going to change dramatically over the next...

For advertising to be as effective as it can be, ad stories need to align with the content so that...