TheMediaOnline’s latest news about mobile media.
TV previously dominated ad spend, garnering up to 80% of the ad budget. But its future is under threat as alternative screens threaten the future profit margins of pay-TV networks. Read more
Location data brings the real and digital worlds together; basically, location-based campaigns can segment and reach highly specific audiences. Read more
There are now more mobile devices than people on the planet. You only have to glance around on trains, in the street, or in cafes to see how increasingly lost we are in screen time. We don’t... Read more
Watching TV used to be straightforward: turn on set, sit down, choose channel. Today, millions of viewers may still tune in to their favourite shows, but they’re likely to be on their phone,... Read more
The increasing use of mobile phones to browse the internet – this has grown 15% to nearly 70% since 2015 – should change the way the media and publishing industries approach cont... Read more
The figures may be dismal for most, but local legacy newspapers are diehards, and they’ve been upping their game to remain in the playing field, with many taking their battle to mobile. It’s... Read more
