Tag: advertising

Gone are the days of traditional advertising where messaging was forced on consumers, who had no choice. Now more subtle ...

Vernacular content shone at the Pendoring Awards, which took place on Friday evening at Vodacom World in Midrand.

Physical merged with digital, that’s phygital. It’s a marketing and retail description, but you’ll find a world of phygital art ...

Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media?

A recent Facebook ad by Dove caused massive offence across the world, and was dubbed racist. But it won't be ...

Bryan Gibson is the 2017 MOST Awards Media Agency Legend. What makes him so deserving of the honour? Read on...