World of media: WPP and Publicis win big in Mondelez global media review, rise in revenue for 21st Century Fox
A wrap of media stories from around the world.
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Tag: agencies
World of media: UN responds to Trump’s news media comments, MediaCom retains Shell account
A wrap of media stories from around the world.
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Constant, clear communication, real partnerships and the commoditisation of agencies
Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than ...
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No surprise, content is king! But don’t only blame media when your advertising campaign fails
Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has ...
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Realising creative potential: Advertising executive challenges the status quo
The role of a creative goes beyond putting together good looking concepts; it is also about asking the right questions ...
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The what, where and why behind #Ads24Diski18 mass market activations
#Ads24Diski18 is Ads24’s second trade marketing campaign of its kind, aimed at national advertising and media agencies to promote Media24’s ...
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