Tag: audience

Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television.

With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.

Genesis Media Emerging Markets (GMEM) is a news and entertainment company with brands in Nigeria (Legit.ng), Kenya (TUKO.co.ke), Ghana (YEN.com.gh) ...

Back by popular demand, Ask The Programme Manager got things started on Day 2 of Radio Days Africa 2021. And ...

Audiences can’t get enough of reality dating TV shows, including First Dates and Married at First Sight. But few programmes ...

According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV ...