Grid Worldwide exits TBWA\SA to reclaim independence
Creative agency Grid Worldwide has returned to independent ownership after completing a management buyout from TBWA\SA, ending a 16-year association ...
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Tag: brand strategy
Why your social media strategy is failing…and it’s not what you think
Use data to shape content, not just measure performance Continuous optimisation drives stronger long-term social media results Platform-specific strategies outperform ...
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Kwasukasukela: a media industry story gets real
Media industry consolidation is accelerating pressure on costs, efficiency and measurable outcomes Complexity is losing value as agencies and brands ...
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Why South African brands need good news stories, not just ads
South African consumers are experiencing ad fatigue, making traditional advertising less effective as audiences increasingly tune out promotional messaging. Storytelling ...
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Your consumer isn’t who you think they are right now
Optimise for context, not category Feed AI the “why,” not just the “what” Design for multiple versions of the same ...
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The real competitive advantage in South Africa is cultural listening
Every year, as the Easter break approaches, marketing calendars fill up with promotions and media plans. Budgets are deployed, campaigns ...
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