Does Coca-Cola actually own the world’s media?
Does the sheer power of Coca-Cola advertising make media owners think twice about becoming crusaders against business monopolies or the ...
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Tag: brand
Behind the Brand: Sweet memories as Cadbury turns 80 years old, and re-gifts its presents
The chocolate flowed, gifts were re-gifted, and food trucks kept people nourished, as iconic SA brand Cadbury celebrated its 80th ...
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The brand story: Connecting with people fulfils a basic need
Take a step back and assess the brand and the story it tells its customers before determining which technology solution ...
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Does your brand resonate with its core needs and desires?
More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves ...
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Boxing clever: FOX Networks has plans for Africa
FOX Networks Group Africa continues to grow its presence across the African continent with a new man, Evert van der ...
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Addressing societal issues and emphasising family and friends in advertising
Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...
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