Just don’t do it: Fake CSI damages your brand reputation
The problem with fake CSI is that it's venal and self-serving, and consumers recognise it. Marketing is not CSI and ...
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Tag: brands
Making video work for your brand
Video can add impact to a brand’s online presence, but only if it is done in the right way. There ...
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Brands, the new BFF
In our product-saturated world, how does a brand become your best friend forever?
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Doing ‘NATIVE’ advertising right: Tips from the world’s top entertainment agency
Gone are the days of traditional advertising where messaging was forced on consumers, who had no choice. Now more subtle ...
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Truth in (social media) advertising and deceptive influencers
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media?
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Lessons from KPMG: Be on guard, South Africans are on your case
What is fascinating about SA is how engaged its citizen are... They don’t behave the way they are told to. ...
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