Whose branded entertainment is it anyway?
With the explosion of streaming services and the plethora of TV channels available, brands are realising that traditional methods of ...
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Tag: campaign
Just how ‘nano’ is the nano influencer’s impact?
The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s ...
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BET and MTV Base Culture Squad amplify human rights message to SA’s youth
With Human Rights Day falling on Sunday, ViacomCBS Networks Africa has created a special human rights campaign aimed at reminding ...
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Digital marketing agencies need to tap into offline data to elevate performance for their clients
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...
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A glimpse into 2021: Which will cost more – research or no research?
With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you ...
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Grey Advertising puts skin in the game with bold OOH campaign
Grey launched a new campaign this week to market itself to potential clients and future talent, and at the same ...
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