How agencies can deliver creative innovation that matters
Creative innovation is not about having an 'a ha' moment, or a solo endeavour, especially for brands with a wide ...
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Tag: campaigns
Media Moves: Nielsen’s Ad Intel now in SA, Ndu Dontsa heads strategy at Ogilvy SA in JHB, Idea Hive launches Kenya office
The Media Online’s weekly round up of people, account and business moves in media.
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Pride Month: Five ways to walk the inclusive talk
To avoid accusations of rainbow-washing in today’s crowded market, brands need to speak with authenticity and inclusivity.
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SHAREit becomes No.4 media source globally in volume and power rankings
AppsFlyer’s Performance Index 14 reveals how SHAREit is driving non-gaming global in-app purchases in Africa
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Significant shifts: Ecommerce expectations must be met with experiences
The ecommerce customer of 2022 is significantly more digitally sophisticated than they were only a few years earlier.
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Businesses driven by empathy will lead the post-pandemic world
We need to shift to work that is resonant, rather than relevant, by returning to that human insight around empathy ...
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