Tag: campaigns

As we step into 2022, it is worth noting that nothing is set in stone within the digital marketing landscape. ...

As digital marketers, we – and our strategies – need to be as dynamic as the world around us.

The AMF Board argues that when a brand buys into a celebrity or influencer brand, they are buying into that ...

What exactly does a media buyer do? Of course, it is a lot more than buying advertising space for your ...

A brand cannot by default be a person – but it can show what it stands for through people, which ...

Funded through digital and out of home advertising, purpose-driven ad campaigns yield industry performance-driven metrics, as well as positively measured ...