AR, VR & MR: A quick guide to the new reality pushing the virtual boundaries of brand experience
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented ...
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Tag: campaigns
MediaHeads 360 announces new television content integration opportunity
One of the biggest TV shows in history is coming to SABC 1 in January 2021, owned and produced by ...
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Leveraging essential services for essential needs
Now more than ever you need to consider essential partners when leveraging brand spend to promote products and services to ...
Read moreLarge advertisers increase marketing and communication budgets by 78% in last two years
Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20).
Read moreWhy programmatic advertising won’t work on TV
I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. ...
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Five ways artificial intelligence is a marketing must-have
Artificial intelligence is becoming a must-have in the marketing industry, that it even has a name: AI marketing.
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