The shiny new thing!
Advertisers can be so obsessed about chasing the new shiny thing, that they often forget to ask themselves the crucial ...
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Tag: campaigns
Are we agile enough?
Some time ago I read a McKinsey & Co. article titled 'When agile marketing breaks the agency model'. Though this ...
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Let’s be honest, there’s no replacement for creativity in our industry
Technology and automated creativity no doubt will get better and better. However, creativity is still and should always remain an ...
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Awards Wrap: Voices of the Year award winners, MarkLives’ #AdOfTheYear & Nahana on winning Transformation Award
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Carat’s Consumer Connection System is designed to understand people
It is through CCS that we place real people at the centre of our decision making, writes Carat's head of ...
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Unlock the full power of machine learning for your campaigns
Smart bidding on programmatic platforms such as Google and the Meta apps (Facebook, Instagram and WhatsApp) has come a long ...
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