Without marketing and media exposure, a great idea is just a wink in the dark
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new ...
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Tag: communications
Lean in to positive change in PR industry
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...
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How to market meat-free to meat-eaters
With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this ...
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The business of brand loyalty
In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels, ...
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Inspiring customer loyalty through peronalised shopping experiences
In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest ...
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Insource or outsource? Appreciate upsides and downsides before taking action
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives.
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