How to write a perfect press release to achieve great media traction
Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the ...
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Tag: communications
#MediaEntrepreneur: Gophe’s love of the game inspired his media startup
Myolisi Gophe launched the Cape At 6 Sport website and magazine in 2019. It is a title covering the field ...
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Strategy for success: Using your personal brand as a business tool
If your life came down to one catchphrase, or one line, how would you define 'you'? A personal brand statement ...
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Why the time is right to leverage the power of influence
Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their ...
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For traditional PR firms, the transition to digital is long overdue
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there ...
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How SA radio stations adjusted their content to suit different lockdown stages
I was curious as to how it went at other radio brands and chatted to a few of my programming ...
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