Making the PR connection in Africa
As many Western economies continue to stagnate in the wake of the recent recession, emerging markets, particularly those on the ...
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Tag: communications
Conversation capital shows great return on investment
We all want people to talk about us. We all want people to say how great we are. We all ...
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The rise of hybrid agencies
The changing communication landscape, driven by technological advances, is now influencing marketing consultancies such as traditional advertising and public relations ...
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The cold hard fact: journalism needs PR more than ever
Media, much like the most popular girl in school, has always enjoyed fevered pursuit by the public relations industry – ...
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How to handle impossible people
It is a fact that the media world has its fair share of 'impossible people'. Carmen Lerm offers some insights ...
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(Traditional) PR is dead; let’s talk brand management
It is time we review the way we approach PR and embrace a modern, creative and integrated movement called ‘brand ...
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