In praise of content marketing
The Content Marketing Association estimates content marketing accounts for 20% of global marketing spend – and that’s set to increase.
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Tag: content marketing
A Story: The Adventures of Media Maverick
n a congested marketplace with divided attention, could the story of the product be what made it stand out from ...
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John Brown Media SA welcomes Natalie Wilson as managing director
John Brown Media South Africa (JBSA) is delighted to announce the appointment of Natalie Wilson as managing director effective from ...
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How children are being targeted with hidden ads on social media
The combination of content marketing and social media creates something powerful.
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Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, ...
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Message, medium, method: How radio delivers insights-driven content marketing
Movie buffs are sure to remember the line, “If you build it, they will come” from Kevin Costner’s 1989 Field ...
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