Tag: data

Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things ...

Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a ...

South Africa’s wealthiest segment are men aged between 40 and 64-years-old. In a new report by audience measurement company, Effective ...

There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly ...

The damage is done. The recent political shake ups towards populism in the hyper-connected western world contains a powerful sub-text: The failure of ...

Media houses have invested massive amounts to convert analogue newsrooms into digital first newsrooms. But has this converted into revenue?  ...