Young, female and better off than their parents
futurefact focuses on South Africa’s young first generation middle class women. New middle class women, aged 15 to 30, generally ...
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Tag: demographics
Maybe online research isn’t so flawed after all
Is online research valid? Could it be even more valid than other traditional techniques? Max Kalehoff takes a look. The answer ...
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Gauteng: the epicentre of ad spend
Gauteng is the economic hub of South Africa. So does that mean this is where all the advertising money is ...
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South Africa as a village: what we look like and what we want
In acknowledgement of Freedom Day in South Africa on the 27 April, Ipsos South Africa reviewed some of the major ...
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Young men living the good life
Urban workingmen of today have a new image. They enjoy the simple things in life. They believe in work/play/life balance. ...
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Briefly…SAARF to present population update
The South African Advertising Research Foundation (SAARF) updates on a regular basis the population profile of the South African universe ...
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