Tag: Effective Measure

After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now ...

The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out.

South Africans looking for news in January turned to several different websites, but predictably the usual suspects featured in the ...

Scepticism and questions on the veracity of online audience numbers has increased. So how accurate and trustworthy is the data?

If you haven't started using audience data in your programmatic buying, here are five tips to get started today.

Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into ...