The consumer - no longer the channel - is placed in the centre of media strategy, where after we can determine how they consume media, when and where. The channel becomes secondary, the cont... Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
Media moves: SPARK Media launches ad offer for black-owned agencies, Tlhabi guest edits Marie Claire
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
Savvy marketers are learning to integrate ‘traditional’ or static platforms with other focused digital platforms that drive consumers online or call them to action. Read more
Relevant and trusted brands will grow if they respect the traditions and constraints within the middle class. Read more
It’s common knowledge that the first casualty during a recession tends to be the marketing budget. All the best advice provided from around the world tells us that this is not the time to cu... Read more
