Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed its mettle with numerous Covid-19 campaigns, from #AloneToget... Read more
Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. The latest ROAD data from the OMC has sorted out that problem. Read more
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home formats allowing for reach that surpasses that of TV or radio alo... Read more
Out of home advertising has survived world pandemics that have changed the face of history, and still stood the test of time. Read more
The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities. Read more
The consumer - no longer the channel - is placed in the centre of media strategy, where after we can determine how they consume media, when and where. The channel becomes secondary, the cont... Read more
