Tag: In Touch Media

Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed ...

Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. ...

The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home ...

Out of home advertising has survived world pandemics that have changed the face of history, and still stood the test ...

The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities.

The consumer - no longer the channel - is placed in the centre of media strategy, where after we can ...