When content and commerce collide
In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during ...
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Tag: influencers
Five ways to ensure an influencer marketing campaign goes viral
A brand cannot by default be a person – but it can show what it stands for through people, which ...
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GeoPoll Report: Consumer brand perceptions in South Africa
According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due ...
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Influencer marketing is big business: here are five mistakes the stars and brands should avoid
Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to ...
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The catalysts of change in the global luxury market
The turmoil of Covid-19 has been a catalyst for profound change in the way global luxury consumers live and shop.
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The waning influence of influencers as we know them
Looking forward in late 2019 towards early 2020, the predictions for influencer marketing were more than just promising – they ...
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