The power of two: Where innovation happens at the intersection
Some of the most exciting ideas happen when two worlds collide. At this point of intersection, which we’ll call 'X', ...
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Tag: influencers
Four ways micro-influencers build and keep their loyal audiences
The rise of social media was quickly followed by the advent of the “influencer” – an online content creator who ...
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‘It’s time to muck in – there should be way more of us (on social media)’
At the forefront of a deep shift in the news landscape, one of journalism’s biggest personalities – also one of ...
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Ten strategic tips brands should consider before working with influencers
In today’s digital landscape, influencers are an indispensable tool for brands looking to connect with audiences in a truly authentic ...
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Don’t market to youth. Market with them
Think of a copywriter with strong ideas but no access to briefs. A designer with a self-built portfolio but no ...
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African Gen Z on the rise in the global influence economy
Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as ...
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