Tag: linear TV

Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television.

Significant pandemic-related economic disruption and ongoing digital advancements are changing how broadcasters and service providers deliver content – and driving ...

This is an opportunity to be innovative in our approach, and rethink the traditional model of advertising, content creation, communications ...

Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive ...

Most kids today are plugged into devices like TVs, tablets, and smartphones before they can even ride a bike. They ...

The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers ...