The PRC JIC: More than just an acronym
There was a cheery informality to the Publisher Research Council’s invitation to its ‘Immersion Workshop’ held last week at the ...
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Tag: LSM
TGI is the perfect brands tag on to the ES
Media research has undergone a huge transformation and upgrade in the past few years and the establishment survey (ES) now ...
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Demystifying SEM with me and Bobby McGee
The highlight of my media career is undoubtedly being called a “media anarchist” in 2008 when I pointed out to ...
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Planners, strategists and buyers: How to come to terms with a new RAM currency
The Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data. ...
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The only consistent thing about research is… nothing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...
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GCIS launches audience segmentation model for government
The Government Communication and Information System (GCIS) is changing its approach to communication, making it more targeted, precise and scientific. ...
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