Tag: marketing

Sales and marketing are like siblings. They need and love each other, but they get on each other’s nerves and ...

James Bond 007 is probably one of the best examples of what a branded customer experience is all about, and ...

At the beginning of every year there are a new generation of school-leavers and graduates trying to make an important ...

The voice of the customer adds emotion into an otherwise logical conversation -- and every marketer worth a grain of ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move ...

Justin Harrison has worked behind the scenes in developing one of the countries leading credit reporting platforms. During lockdown, he ...