Why your next recruit should be a data specialist
Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that ...
Read more
Tag: marketing
AR, VR & MR: A quick guide to the new reality pushing the virtual boundaries of brand experience
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented ...
Read more
Flexibility, mentorship and solid networks are critical for corporate gender inclusion
The founder of a successful, female-owned digital marketing agency believes a three-tiered game plan of flexibility, mentorship and supportive networks ...
Read more
Purpose: Industry buzzword or vital to brand survival?
#StopHateForProfit brings into question the concept of purpose-based marketing, and whether the social issue of hate speech is one that ...
Read more
Hyper-lekker, hyper-logical, and hyper-local! Impact is a function of location
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home ...
Read more
Should your brand self-isolate during a pandemic?
History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. ...
Read more
