Five consumer myths to ditch in 2025
Over the past year, books like Less by Patrick Grant and documentaries like Buy Now: The Shopping Conspiracy have encouraged ...
Read more
Tag: marketing
You don’t create culture, but you are invited
In today’s fast-paced world, brands are in a constant race to remain relevant. But true relevance doesn’t come from chasing ...
Read more
Communication strategy: there can be only one
A centralised comms strategy helps everyone – from the creative genius in the ATL agency to the media buyer driven ...
Read more
Changing audio world
Kival Dhavraj recently took part in a panel discussion on youth in radio hosted by the National Association of Broadcasters. ...
Read more
Media Moves: AFP and Mistral AI forge global partnership, new marketing manager for 5FM, Brandsphere Media partners with the SABC to redefine advertising sales
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: AFP and ...
Read more
The global CMO 2025 agenda: Lessons from abroad
In 2024, global CMOs had their hands full managing costs, optimising performance, and finding ways to ensure AI investments delivered ...
Read more
