US brands top the charts in Kantar BrandZ 2025 ranking
US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...
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Tag: McDonald’s
McDonald’s South Africa delivering to the fans
Leaving home didn’t mean missing World Cup 2022 action as McDonald’s SA delivered live score updates in real-time using national ...
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Awards Wrap: McDonald’s SA campaign wins MEA Creative Effectiveness Award, Kfm’s Best of the Cape awards are back, MOST Awards webinar
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Ding, Ding: The future of audio logos for brands sounds promising
Audio logos or sonic triggers are a masterful branding tool that can help create brand recall within three to five ...
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What’s that sound? Audio logos are another instrument in the marketing symphony
Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else ...
Read moreDetailsThe shape of the digital signage market in 2020: Five trends to note
Digital signage has become an accepted and necessary marketing and advertising channel across most industries, most notably in retail and ...
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