Tag: media buying

Wavemaker has developed and launched a news operating system that "seamlessly pulls together different data points and integrates them with ...

P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers ...

Given this evolution in traffic patterns, so too should the buying of OOH evolve. Residential OOH should be in high ...

Less than a year after joining media and digital marketing agency Mediology, Julie Dunstan (50) has been promoted to Deputy ...

It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to ...

Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, ...