Tag: media planning

It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at ...

One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly ...

The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong ...

The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong ...

Let's face it, the world is changing – and changing rapidly. Think about your favourite online platform, those ubiquitous technologies ...

After attending the recent GCIS Colloquium (yes it really is a word) on Media Transformation and Diversity I was asked, “What ...