A new segmentation model for measuring advertising effectiveness
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...
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Tag: media research
First on TMO: Bursary students learn from the research pros at #PAMRO2019
PAMRO’s commitment to the industry and its belief in ‘paying it forward’ has led to two students experiencing a once ...
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First on TMO: PAMRO 2019 kicks off
The 20th edition of PAMRO’s annual conference has kicked off, in Flic-en-Flac, Mauritius, with a fun networking session. Here’s what ...
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Primedia Broadcasting and RMS Media: proud sponsors of the MOST Awards
Proud sponsors continue to come on board for the 2019 edition of the MOST Awards, with Primedia Broadcasting and RMS ...
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‘Onions, tomatoes, and carrots treated the same in global research’
Despite local research having significant attributes that global companies cannot equal for the South African market and others in Africa, ...
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SA teenagers lean towards entrepreneurship, face social bullying daily and lead with social connectedness over global peers
Teenagers still face the same age-old pressures, but also a host of new ones with the proliferation of digital platforms.
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