The unsung heroes of the advertising mix
Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger ...
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Tag: media
Influencer marketing is big business: here are five mistakes the stars and brands should avoid
Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to ...
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Influencer marketing is cutting through the content shock of a digital age
Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media ...
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The future is DOOH: The renaissance of the OOH industry
The global advertising industry is currently experiencing a renaissance in the digital OOH space and while Covid-19 may not be ...
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Purposeful advertising during a crisis
We all know the phrase ‘business as usual’. But should it really be business as usual even during a crisis ...
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Hello, is there anybody out there?
It’s almost instinctive to latch onto phrases like ‘changed forever’ and ‘never be the same’, but for those of us ...
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