The death knell for advertising value equivalency as a PR metric?
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional ...
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Tag: media
Exclusive: Redefining radio audience profiling for advertisers
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to ...
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Is it too early to predict 2019?
Firstly, creative is more important than ever what with DMP and CDP. Secondly, data is old news, making way for ...
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Behind the brand: Sugarbird Gin flies the flag for positive change… and sexy branding
Proudly South African brand, Sugarbird Gin has launched two novel packaging ideas just in time for Christmas.
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The Awards Wrap: Entries open for PRISM Awards, winners from the Pendoring Awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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What the future holds for digital marketing in South Africa
PRESS OFFICE: The digital landscape in South Africa can be quite challenging to marketers because of the various factors. Despite ...
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